Once considered a fringe approach, the buy-and-hold Bitcoin strategy is now going mainstream. MicroStrategy — rebranded as Strategy — led by Michael Saylor, recently added 705 BTC to its holdings, securing about 2.8% of the total Bitcoin supply.

Following this model, Spanish firm Vanadi Coffee has announced its intention to buy $1.1 billion worth of BTC (AUD 1.69 billion). Despite a declining business performance, Vanadi is positioning Bitcoin as its long-term reserve asset.

Vanadi Bets on Bitcoin While Operating at a Loss

Vanadi operates five cafés and a coffee production site and has been publicly traded since July 2023. The company posted a €3.3 million loss in 2024, does not expect to become profitable until 2027, and has seen its stock price plummet 99% since listing — briefly jumping 30% after the Bitcoin announcement.

To fund the BTC acquisition, Vanadi plans to issue new shares, subject to shareholder approval. It has also received tentative commitments of:

• €50 million from Patblasc Software Consulting

• €50 million from WGTO Securitisation Fund
  (Both require personal guarantees from Chairman Salvador Martí.)

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Bitcoin’s Growing Appeal — and Elon Musk’s Endorsement

Vanadi’s move aligns with growing institutional support for Bitcoin. Elon Musk recently stated that BTC could replace the U.S. dollar as the global reserve currency if America's national debt continues spiraling.

He also harshly criticized Trump’s new budget proposal, calling it a “monstrosity overloaded with congressional spending” and blaming it for deepening the U.S. deficit.

Conclusion

Vanadi is making a bold bet: using Bitcoin as a lifeboat in a sea of red ink. While some may call it risky, Saylor’s playbook shows that long-term Bitcoin positioning can redefine corporate finance. The age of HODL may have officially entered the boardroom.

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