Tether enters US stablecoin market

Following the approval of the GENIUS Act, Tether is preparing to launch a new stablecoin designed for institutional clients in the United States. This marks a strategic shift toward regulated market participation.

Tether enters US stablecoin market

Following the approval of the GENIUS Act, which introduces strict rules for stablecoin issuers, Tether has officially announced the development of a new stablecoin aimed at institutional clients in the United States.


CEO Paolo Ardoino confirmed that the company is actively working on the technical architecture and legal framework for launching a compliant token on the U.S. market. An official announcement is expected within the next few months.


GENIUS Act as a turning point


The GENIUS Act requires stablecoin issuers to:


  • maintain full reserve backing;

  • undergo regular third-party audits;

  • and adhere to transparency standards comparable to traditional banks.


With a market capitalization exceeding $160 billion, Tether is building an operational and reporting structure to meet these requirements, including reserve verification and external audits.


A new token, not just another USDT


Tether emphasizes that this is not a repackaged version of USDT, but a new product designed from the ground up to comply with U.S. financial regulations. The token will likely differ in legal structure and asset backing.


Strategic CFO appointment and focus on audit


As part of its preparation, Tether appointed Simon McWilliams as Chief Financial Officer. He is tasked with preparing for a full audit by a Big Four accounting firm — a move intended to address long-standing concerns around transparency and build confidence among regulators and institutions.


Competition heating up: banks prepare to respond


Major U.S. banks — including Bank of America and Citigroup — are also developing their own stablecoins pegged to the U.S. dollar and aiming to integrate them into legacy financial infrastructure.


Tether, however, is betting on its:


  • global operational flexibility;

  • technical maturity;

  • and existing user ecosystem as key competitive advantages.


What Tether’s US move means for the market


According to analysts, Tether’s entry into the regulated U.S. market could:


  • enhance the legitimacy of stablecoins overall;

  • boost institutional adoption;

  • and provide an alternative to bank-issued tokens.


Beyond the US?


Experts believe that a successful U.S. launch may serve as a template for similar local stablecoin initiatives in other jurisdictions where crypto regulations remain ambiguous or underdeveloped.




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